shopping + style

Discover Berkshire boutiques, makers, and fashion trends—where to shop local and find style inspiration across the region.

Story Time

For Alfredo Paredes, every room is a narrative. His new Hudson studio is his most personal chapter yet.

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Candy Crush

First she helped Martha Stewart build her brand. Then she focused on her own rebrand, and morphed from hotshot marketing executive to Great Barrington candy slinger.

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Picnic Perfect

Event curator Lauren Fritscher of Berkshire Muse shares picnic setups that turn any Berkshires outing into a moment of ease, beauty, and presence—ideal for long, languid summer days.

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A Perfect Fit

Eileen Fisher brings her brand to Great Barrington. It’s timeless and authentic—a natural match for the Berkshires.

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Suit Yourself

Using skills honed in London’s iconic tailoring houses, Siân Jones is creating bespoke garments right here in Great Barrington.

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Dressing the Part

Berkshires fashion staple Tony Chojnowski, founder of Lenox’s Casablanca and other boutiques, shares timeless shopping advice—from investing in quality basics to choosing pieces you truly love.

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Cultivating a Collection

Living with art you love is a pleasure everyone deserves. Art consultant William Li has tips for demystifying the buying process and finding the pieces that are just right for you.

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Head of the Class

Hats off to Karema Almeida of Karema Deodato Millinery—or, rather, hats on. She combines old-world craftsmanship with a modern sensibility for handmade hats that are effortlessly wearable.

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Prints Charming

Bon Dimanche may mean “Good Sunday” in French, but any day’s a good one to stop by this eclectic new gem on Railroad Street in Great Barrington. Calling it a store doesn’t begin to capture the je ne sais quoi of the place, which is equal parts retail establishment, art installation, and studio.

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Making Memories

Before you hire a photographer, ask yourself these three questions, says Tricia McCormack (and she’s one of the Berkshires’ top pros, so she should know!).

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DAPS is Not an Acronym for…

Dope Ass Pickleball Shoes, but it could be. Thanks to a laser focus on performance and classic design, home-grown DAPS is well on its way to becoming the lifestyle shoe for the pickleball crowd.

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A Brilliant Return

Back in his jewel box of a building in Great Barrington, Tim McClelland handcrafts exquisite rings, bracelets, and more—the old-fashioned way.

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The Look of Love

Bridal stylist Caroline Thorpe Goldberg of Little White Looks helps brides, moms, and ’maids find their style—so they can skip the search and enjoy the fun.

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Hudson, Styled

At Jamestown Hudson, heritage meets modernity in a carefully curated collection rooted in its sense of place.

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The Thrill of the Hunt

With field after field of antiques, mid-century treasures, and curiosities galore, Brimfield is always worth the trip. Our writer shares her tips for making the most of it.

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